Happy Monday

Happy Monday: Post Hurricane Sandy

The past ten days seem surreal. Though we had braced ourselves for Hurricane Sandy, most of us thought that the storm would be similar in impact to Irene. Unfortunately, Sandy proved us wrong. Our building lost power on Monday night. We had stocked up on plenty of dry foods, water, candles, all of the necessities; phones and computers were fully charged. Having a couple of days off from work was exciting at first but the feeling quickly fizzled once we realized that we could not heat anything in our building, which has electric lines that would be down indefinitely. Soon, we started hearing about the wide-spread devastation that Sandy was causing and a sort of nervousness set in when we could not use our cell phones to get in touch with our family in other parts of New Jersey.

Maithil and I rejoiced when we returned to a home with power on Thursday evening. I had spent Wednesday and Thursday at his office, where they surprisingly never lost power. During the peak of the storm, we had parked on a hill, away from trees and luckily, our car did not suffer any damage. Our cell phone service was restored over the weekend. As we caught up on the news, we knew that we had gotten lucky. Very lucky.

Our thoughts and prayers go out to the victims and survivors of Sandy. It is amazing to see how cities and towns have come together during this challenging time. We want to personally thank the tireless and heroic first responders, fire-fighters, medical staff, volunteers, emergency care teams, neighbors, friends, families, and countless others for their love and support. There is a lot that still needs to be done, but slowly and surely, we will rebuild.

Want to get involved in the post-Sandy recovery efforts? Here are a few ways in which you can lend a helping hand.  The NYC Food Truck Association is taking donations to provide hot meals in various affected areas. For those in living in my town of Hoboken, please consult the recovery center for all updates.

Hurricane Sandy: An image from NASA

The National Guard comes to Hoboken, NJ

Cabs in a parking lot in Hoboken, NJ

Ground Zero

Wide-spread power outage

The amazing New York Magazine cover

The first five images are courtesy of The Huffington Post; the final image is courtesy of New York Magazine

Happy Monday: Ring My Bell

The brand-customer relationship is one that is constantly evolving, especially now with the global reach of social media. In a marketplace with no shortage of retailers, how can a moderately priced, 40-year-old shoe chain re-energize its identity (and celebrate its birthday)? Well, by having people on the streets ring their bell! Imagine this: You are walking down the street and you see a sign with a doorbell and a doormat. You follow the instructions on the sign by taking a picture of your shoes, uploading it to Intragram with your shoe size and the tagging it with the Aldo hashtag, #aldo. You then ring the bell and in about two minutes, you see a Aldo huge present rolling your way. You open it, and to your heart’s delight, it’s a new pair of shoes in your size! I know that this would instantly have me skipping with joy.

This Aldo campaign in Israel led to about 800,000 social interactions thanks to the over 500 photos that were uploaded on Instagram.  More importantly, Aldo creatively engaged the customer by forming a brand relationship that the free-gift-shoe-lovers will never forget.

Via Mashable.

Similar to the Coke Hug Me campaign, but I’d take shoes over a can of soda any day.

Happy Monday: Hello Fall

Some of my favorite days are when the weather is in transition. Bright sunny skies with low humidity, a refreshing breeze, a crispness in the air that may demand a sweater… these days only come for a few weeks right before and after the summer months. This weekend included two ideal outdoor brunches with two of my closest friends, Ben and Jerri. Ben and I had brunch with a friend of his at Morandi in the West Village. Our corner table, topped with a basket of sweet treats and egg dishes, allowed us to people watch, share stories and soak in the last of the summer sun. On Sunday, Maithil and I had a low-key brunch at the consistently great Bin 14, in Hoboken, with Jerri and her boyfriend, Jason to continue her birthday festivities (we had a livelier celebration less than 12 hours prior to brunch). Seeing people in their boots made me realize that Fall has arrived, Summer is officially over, and the holidays will be upon us before we know it.

Sweet treats at Morandi

Grilled cheese at Bin14

Margherita pie at Bin14

Mushroom, goat cheese and asparagus pie at Bin14

The lovely birthday gal!

Happy Monday: Saturday Brunch

It is always interesting to make new close friends in the working world, without the help of high school or college. My friend Kenzie and I met within the first few months of our first jobs. We instantly bonded over a team building scavenger hunt when she told me that she always knew I was Indian because of my name, something she had learned because her then boyfriend was also Indian and had a cousin named Pooja.

Continuing her much deserved success, Kenzie was just promoted and we decided to celebrate and catch up on Saturday. Surprised that she had never been to Chelsea Market, one of my favorite spaces, we met there for brunch. We strolled around, taking in the eclectic mix of shops and glancing at various menus. Lured by the mac and cheese and grilled cheese, we had a leisurely meal at The Green Table. Filled with rustic green furniture decorated with a selection of beautiful floral arrangements, this farm to table restaurant was just the place to share recent stories of accomplishments, heartache, hopes, daily musings, and humor.

Mac and Cheese: goat cheese, colby, cheddar, and parmesan, organic pasta,
herbed breadcrumbs = the perfect shared starter

Kenzie’s Fried Oyster & Bacon Po’Boy: cornmeal battered oysters and bacon on Amy’s Bread, ravigote sauce

My Grilled Vegetable Sandwich: the pesto really makes the whole thing come alive

With a much appreciated break in the stormy weather, we then made our way into the West Village for some gelato at Kenzie’s favorite, L’Arte del Gelato. The aroma of the freshly pressed, warm waffle cones and the variety of delectable flavors are enough to make a girl smile with utter delight. We both got the mango because it tasted like biting into a ripe mango (or like a mango from India, since Kenzie and I agreed that they are the best kind).

Kenzie’s cone: Mango and Panna Cotta

My cup: Mango and Stracciatella

I remember almost nothing from that scavenger hunt, except that it was the beginning of a wonderful friendship with the first person I’d ever met from Oklahoma.

Happy Monday: Father’s Day

How was your Father’s Day weekend? I spent mine attending a graduation, along with a party to celebrate, and then I spent Sunday morning with my dad. Maithil and I were also able to see his dad in the evening. The person I miss most on days like this is my grandfather. I grew up with in India and now I only get to see him when we return to India on vacations. As a child, whenever someone would ask me, “Who do you like better, your mom or dad?” my reply would always be “Dadaji!” which means grandfather, specifically, father’s father, in Gujarati.

Mom and dad right after they were married.

The three of us on a family vacation.

With Dadaji

Happy Monday: Summer Treats

With the early arrival of warm temperatures this year, my cravings for lighter, summer fare have already begun. One of my favorite things about this time of year is the farm fresh fruits and vegetables. But the best perk of a warm day has to be the excuse that it provides for a stop at the ice cream/frozen yogurt shop. There is nothing sweeter than a little mid-day treat!

Oatmeal with fresh berries and mint make for a healthy breakfast or snack

A salad with mixed greens, apples, strawberries, almonds, and glazed walnuts, topped with a light orange vinaigrette is just right for any meal

The La Mulata arepa, from Caracas Arepa Bar, with grilled white cheese, jalapenos, black beans, sauteed red peppers, and fried sweet plantains, topped with their “crack” sauce, hits the spot any time of the year for just about any meal

Fresh strawberries and a glass of crisp wine is a great meal-ender

The classic chocolate-vanilla twist with rainbow sprinkles always puts a smile on my face (this one is from Delicious Orchards. Note: the chocolate, with specks of cocoa beans, was exceptional)

Happy Monday: Any Meal

Breakfast, lunch, dinner and perhaps a snack (or two) in between. My daily meal routine is usually completely different over the weekend. Breakfast and lunch tend to turn into a filling brunch and then I have a small snack and a big dinner or a few snacks throughout the day and a tiny dinner. Something sweet is almost always incorporated into at least one of the meals during the day. Here is a sampling of some of my favorite dishes for any meal or day of the week.

Greek yogurt with honey and mixed berry granola

Veggie lo mein, one of my mom's specialty dishes (Instagram)

One of the many fresh and delicious sandwiches from Pret A Manger (Instagram)

Okra Kadhi, Maithil loves it when I make it for dinner

Khasta Kachori, amazing as a snack or a meal, nobody makes it better than my sister-in-law

Happy Monday

Maithil’s niece first introduced us to Sankalp, a South-Indian restaurant in Edison, NJ, with its origins in Ahmedabad, India (Maithil’s family’s home town in India), that has quickly become our go-to for South-Indian food. This weekend, when I had a craving for crispy dosa, we decided to take my parents out to dinner at Sankalp. It was their first time and it ended up being one of the most fun, impromptu dinners we have had with them in a while. It was the highlight of our rather relaxing weekend (the second was watching The Hunger Games). Have a great week ahead!

Rasam Vada/Idli: Medu vada (fried lentil doughnut) and idli (steamed rice cake) in a spicy lentil soup

Vaghar Idli: Mini idlis tossed in a special masala

Kanchipuram Achari Rava: A pickle-flavored, spiced rava dosa (rava dosa is made from cream of wheat/semolina)

Three Barrel Dosa: A combination of three small dosas (thin and crispy rice and lentil crepes), one with mint, one with coriander and garlic and one with a blend of house specialty spices

Capsicum Chilly Garlic Dosa: A specialty dosa filled with green peppers tossed in a spiced green gravy

Happy Monday: Balaboosta

Initially, I thought this weekend would be rather low key, a time to run errands, clean and catch up on sleep. Instead, it was a weekend of impromptu socializing.  I had a late brunch on Saturday with two of my oldest friends, a belated birthday dinner on Saturday night for Ben and a Sunday full of family time with my two of my sister-in-laws. Sometimes having no definite plans can give you just the time you need to enjoy time with your favorite people.

In thinking about the week ahead, I hope I have a reason to return to Balaboosta, in Nolita, sometime soon. Maithil took me there for brunch recently and everything we tried had just the right amount of flavor, texture and spice. The open and airy space, complete with knowledgeable service, in just the place to have a leisurely meal.

The bar in the front

We started with a Pomegranate Iced Tea and a pot of Earl Grey Tea. Details such as the raw sugar cubes and dish of black salt on the table added that extra touch of care.

Teas

Sugar and salt

While awaiting our mains, we snacked on the Mediterranean Sampler, which consisted of hummus, babaganoush, a roasted red pepper salad, and a side of za’atar pita. Everything was fresh and well spiced; the pita was exceptionally soft and fluffy and served as a great base for the dips. Each part managed to, both, stand alone and play well with the others. After trying a few combinations, Maithil decided that his favorite was a bite that incorporated a little of each.

Mediterranean Sampler

The perfect bite

We got the Poached Eggs on Grilled Challah with portobellos, butternut squash, spinach fricasée, saffron aïoli, and a mixed green salad and the Shakshouka, Moroccan baked eggs in a spicy tomato cazuela, with spinach and a side of grilled country bread, to share. Both, while equally stellar, were completely different from the other. The poached egg dish was light and filled with subtle and delicate flavors while the Shakshouka was bold, hearty and robust. The finger-licking tomato base of the Shakshouka is what really stole the show, giving baked eggs a whole new meaning.

Perfectly Poached Eggs

Tasty Shakshouka

We initially wanted to come to Balaboosta because we knew that it was the sister to Taim, our go-to, scrumptious falafel spot. I love it when one good thing leads to another. I am really looking forward to not just coming back to Balaboosta from brunch, but also for dinner.

Recap: delicious food; laid-back but attentive service; relaxing atmosphere; great for a casual date or a dinner with a small group; fun for sharing a few plates; reasonably priced; many vegetarian options

Food Tally: Pomegranate Iced Tea, $4; Earl Grey Tea, $3; Mediterranean Sampler, $8; Poached Eggs, $13; Shakshouka, $12. Total w/tax = $43.55.

Score: 4.5/5

Address: 214 Mulberry Street, between Spring and Prince Street, NYC; www.balaboostanyc.com

Happy Monday: Invisible Children

Over the last few weeks, I have seen many posts and comments about a powerful film created by Jason Russell, Bobby Bailey, and Laren Poole of Invisible Children, a non-profit born due to the conflict in Uganda. Their mission? To stop the abduction of children who are then used as soldiers and sex slaves by Joseph Kony and his Lord’s Resistance Army, which is comprised of over 30,000 kidnapped children. Africa’s longest running war has to be stopped. Kony has to be stopped.

Have a great week!

The film creators (photo courtesy of prweb.com)

The Stop Kony Kit

Related Posts Plugin for WordPress, Blogger...

Back to top